The key to navigate through these blurred lines is to adopt a flexible storage solution that delivers intelligent, density optimized infrastructure to tackle the most demanding workloads. Unstructured data is a goldmine of opportunity that can lead to valuable marketing intelligence All of this makes it critical for organizations to ask the right questions what back end solutions should be deployed that will help unlock the true potential of data? Will these solutions be able to access data from multiple locations and interpret it seamlessly? Thus, as companies plan to adopt modern data strategies to yield intelligent insights from their unstructured data, they get stuck with identifying bottlenecks in their storage infrastructure such as legacy IT architectures flat IT budgets etc. However, the data sets are extremely large and cumbersome. Unstructured data is a goldmine of opportunity that can lead to valuable marketing intelligence. Navigating Through the Unstructured Data Mine: SO HOW DO BUSINESSES EXPLOIT THIS TO THEIR FULL POTENTIAL? All those images, videos, emails, documents and social media content etc. and other industry trends in the technology landscape, data currently generated is mostly unstructured. But, owing to the intervention of technologies such as AI, IoT etc. Typically, a business generated structured data from its mission-critical applications, which was used to deliver business value. With businesses fast becoming the new data stewards, a shift in the form of data has also been observed. It is remarkable to see how companies are leveraging or planning to leverage their data capital to achieve various goals improving customer experiences expansion to new markets increasing productivity of employees, enhancing their digital journeys and creating competitive advantage. In fact, as per the industry reports, by 2025, the amount of data that will be generated will reach a staggering 175 zettabytes. It was rightly predicted a few years ago that data deluge will take place and the world will be driven by this data. Amit Luthra, Director & General Manager, Data Center Solution, Dell Technologies India Amit is a seasoned professional with proven expertise in formulating, developing and implementing yearly business strategies to ensure attainment of business goals.
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